The concept behind the campaign

The concept behind the campaign

The CITY CYCLING campaign is about having fun cycling, getting members of local parliaments on their bike and fantastic prizes, but above all about encouraging as many people as possible to switch to using their bicycle in their everyday lives and thus make a contribution to climate protection.

Increase the modal share of cycling

  • Although around 78% of Germans own a bicycle, the proportion of all journeys completed by bike in Germany lies at an average of just 10% (German Cycling Monitor – German Federal Environment Agency, 2011).
  • According to a study on the mobility behaviour of consumers commissioned by the Federation of German Consumer Organisations (Verbraucherzentrale Bundesverband e. V.), 40% of respondents complain of a lack of sufficient cycle paths and 47% of a lack of suitable bicycle parking.
  • Three quarters of Germans believe that decision-makers on the municipal level should concern themselves more with promoting cycling (2009 national survey by the German National Cyclists’ Association, ADFC).

Avoid carbon dioxide emissions

  • In Germany, approximately one fifth of climate-damaging carbon dioxide emissions comes from transport (Federal Ministry of Transport, Building and Urban Affairs, 2009).
  • According to the Federal Environment Agency, inner-city traffic is responsible for as much as one quarter of CO2 emissions in the overall transport share (Federal Environment Agency, 2010).
  • Approximately 7.5 million tons of CO2 could be avoided if around just 30 per cent of short distances of up to six kilometres within towns and cities were covered by bicycle rather than by car (Federal Ministry of Transport, Building and Urban Affairs, 2002).

The aim of the CITY CYCLING campaign is therefore to prompt municipalities into action and in particular to gain the support of municipal politicians for cycling issues. Town and municipal councillors, community representatives, etc. set the framework for cycling promotion and planning in municipalities and are role models if they cycle themselves. For those, who rarely cycle, the CITY CYCLING campaign allows them to experience their municipality first-hand from a cyclist’s perspective during the competition and to discover the advantages to incorporating cycling into their everyday lives.

Campaign aims

The aim of the CITY CYCLING campaign is therefore to prompt municipalities into action and in particular to gain the support of municipal politicians for cycling issues. Town and municipal councillors, community representatives, etc. set the framework for cycling promotion and planning in municipalities and are role models if they cycle themselves. For those, who rarely cycle, the CITY CYCLING campaign allows them to experience their municipality first-hand from a cyclist’s perspective during the competition and to discover the advantages to incorporating cycling into their everyday lives.