Campaign background

Background

CITY CYCLING is a campaign developed according to the Nuremberg model by Climate Alliance, which is the largest network of cities, municipalities and rural districts committed to protecting the world’s climate with some 1,700 members in 26 European countries. The campaign offers municipalities tried-and-tested, easy-to-implement measures to advocate sustainable mobility (more) actively through marketing/PR activities. Local politicians, school classes, clubs, companies and local inhabitants team up to promote cycling, raise awareness for climate protection and improve their quality of life. On 21 consecutive days between 1 May and 30 September, as many kilometres as possible should be covered by bike for professional and private purposes with zero emissions. Municipalities are free to decide when they wish to run the campaign.

Aims

The campaign aims to contribute to climate protection, set an example to promote cycling in municipalities – and ultimately encourage people to have fun cycling! As the local decision-makers for cycling infrastructure, local politicians should experience first-hand what it means to cycle in their own municipality, and help to initiate and implement measures to improve the situation for cyclists.

The CITY CYCLING campaign is designed as a competition to promote cycling with fun and enthusiasm. Germany’s most active local parliaments and municipalities are sought – as are the most active teams and cyclists in the municipalities themselves. Members of local parliaments are invited to form teams with citizens and to compete to top the leader board. Ideally, they should act as team captains for CITY CYCLING teams to set a positive example to encourage citizens to cycle more. During the 21 consecutive days, as many journeys as possible should be covered by bike – for both private and professional purposes. School classes, clubs, organisations, companies and local inhabitants are also all invited to form teams.

During the three-week campaign period, cyclists record the kilometres they cover in an environmentally-friendly manner in their online cycling log, a web-based database for logging the kilometres cycled. The municipal and team results are published on the CITY CYCLING website to enable a national comparison of teams within the participating municipalities as well as between the different municipalities and to provide added motivation. With the exception of the CYCLE STARS, the achievements of individual cyclists will not be made public.

The CITY CYCLING campaign can be complemented with a variety of measures to draw attention to the advantages of sustainable mobility. By organising activity days with cycling tours, information stands, podium discussions, etc. municipalities can raise awareness among citizens and promote cycling with the support of additional stakeholders. For ideas of measures that municipalities can implement and/or organise as part of their local CITY CYCLING campaign, please see the resources section.

CITY CYCLING goes international

Since 2017, municipalities from outside of Germany are also able to participate in the CITY CYCLING campaign!

An important step towards internationalisation of the campaign has been made with the English campaign name “CITY CYCLING” and translation of the campaign website into English (city-cycling.org). German municipalities can invite their partner cities around the world to participate in CITY CYCLING at the same time – enabling a direct “competition” as well as an opportunity to all work together to achieve more sustainable mobility! CITY CYCLING can help to build bridges between nations and foster friendly relations with partner cities and beyond.

Participation of rural districts/regions and their associated towns/communities

Rural districts/regions are also able to participate in CITY CYCLING in their own right, i.e. they will be listed in the overall results individually, have the opportunity to win prizes and be allocated their own subpage featuring local information, etc.

On request, the towns and municipalities within a rural district/region can be listed separately (simply request a separate listing when you register). This does not necessarily have to be the case for all towns/communities. If a town/municipality (always discernible by the addition of “Municipality of X in the rural district of Y”) and the according rural district/region participate, the kilometres will be credited to both the town/municipality and the rural district/region.

The only condition here is that the CITY CYCLING campaign must take place in the rural district/region and the associated town/municipality at the same time!