Every participant in the CITY CYCLING campaign should use their bicycle as often as possible for professional and private purposes. The special CYCLE STAR category offers the opportunity to go one step further: CYCLE STARS are not allowed to travel by car at all during the 21-day CITY CYCLING campaign period. Members of local parliaments and other public figures (e.g. (lord) mayors, town councillors, heads of public authorities, etc.) are invited to become CYCLE STARS and to act as ambassadors for the campaign in their municipality.
Where possible, local and/or national media partners should follow the CYCLE STARS’ progress during the campaign so that they can provide regular updates on television, on the radio and/or in newspaper reports during the 21 car-free days. If a CYCLE STAR has a (company) car, this should be symbolically “stored” in a media-effective manner during the kick-off event, e.g. by parking it in front of the town hall or another public space, covering it (covers can be requested from Climate Alliance), and surrendering their car keys to the (lord) mayor/district councillor in a sealed envelope.
CYCLE STARS moreover commit to provide a statement and image for publication on the municipality’s subpage at the start of the campaign and to personally write about their experiences as a (new) daily cyclist in the CITY CYCLING blog at least at the end of each campaign week. This can take the form of texts/images or video clips. The aim is to show others that life without a car is indeed possible and to encourage reflection on one’s own mobility behaviour. The final (and at least third) blog entry must be added by the end of the deadline for entering kilometres at the latest.
At the start of the local campaign, CYCLE STARS will receive a top-quality CITY CYCLING T-shirt from Protective worth €35 (available in sizes 36–44 / S–XXL). They will also be given a smartphone mount for their bike from Paul Lange & Co. worth €30 to facilitate use of the brand-new CITY CYCLING app and track their journeys by bike. Provided all of the requirements are met, CYCLE STARS will be presented with a waterproof bicycle bag in the CITY CYCLING design from Ortlieb worth €70 at the end of the local CITY CYCLING campaign period. This can be handed over to CYCLE STARS during the local closing event to thank them for their involvement and recognise their achievements.
Exception: CYCLE STARS, who previously participated in the campaign, will not receive an additional bicycle bag. However they will be entered in the prize draw along with all of the other CYCLE STARS.
At the end of the campaign season, all CYCLE STARS to successfully complete the three-week challenge will also be entered in a prize draw for fantastic cycling prizes, which include a top-of-the-range bicycle from Stevens Bikes and Bosch worth €2,500–3,000 (according to availability).
The local coordinator must inform Climate Alliance of the CYCLE STARS due to participate in their municipality at least ten calendar days before the start of the local campaign to ensure that any car covers requested and the motivational giveaways arrive on time. Registration is exclusively possible via the local coordinator’s CITY CYCLING user account.
When the 21-day local campaign period ends, the municipality should publish details of the CO2 emissions avoided and kilometres logged during a (local) closing event.
TIP for local coordinators:
Avoid using statements such as “Do without your car” in your communications, as this tends to have negative connotations and entirely the opposite effect. Instead, make clear that doing without your bike means doing without climate protection, noise reduction, reduced fine particulate matter, active health promotion, more money in your pocket and ultimately more liveable municipalities – and this is what we want to make clear to people! Therefore, turn the message around and actively communicate the countless advantages of cycling and sustainable mobility! After all, positive statements on switching to using a bicycle should motivate without pointing any fingers!
For full details of the requirements and conditions for CYCLE STARS, please see the rules of participation.
The full CITY CYCLING campaign concept is available for download as a PDF in the resources section.