Every participant in the CITY CYCLING campaign should use their bicycle as often as possible for professional and private purposes. The special CYCLE STARS category offers the opportunity to go one step further: CYCLE STARS are not allowed to set foot in a car during the entire 21-day CITY CYCLING campaign period. Particularly members of local parliaments and other public figures (e.g. (lord) mayors, town councillors, heads of public authorities, etc.) are invited to become CYCLE STARS and to act as ambassadors for the campaign in their municipality.
Where possible, local and/or national media partners should follow the CYCLE STARS’ progress during the campaign so that they can provide regular updates on television, on the radio and/or in newspaper reports during the 21 car-free days. If a CYCLE STAR has a (company) car, this should be symbolically “stored” in a media-effective manner – for example, by parking it in front of the town hall or another public space, covering it, and surrendering their car keys to the (lord) mayor/district councillor in a sealed envelope.
CYCLE STARS moreover commit to provide a statement and image for publication on the municipality’s campaign subpage at the start of the campaign and to personally write about their experiences as a (new) daily cyclist in the CITY CYCLING blog at least at the end of each campaign week. This can take the form of texts, images or video clips. The aim is to show others that life without a car is indeed possible and to encourage reflection on one’s own mobility behaviour. The final (and at least third) blog entry must be added at the latest by the end of the deadline for entering kilometres.
CYCLE STARS meeting all of the requirements and conditions will be presented with a waterproof bicycle bag in the CITY CYCLING design from Ortlieb worth €70 at the end of the local CITY CYCLING campaign period. All CYCLE STARS to successfully complete the three-week challenge will also be entered in a prize draw for fantastic cycling prizes, which include a top-of-the-range bicycle from Stevens Bikes (option of a pedelec with a Bosch drive system; according to availability).
When the 21-day local campaign period comes to an end, the municipality should publish details of the CO2 emissions avoided and how many kilometres have been logged during a (local) closing event.
TIP for local coordinators:
Avoid using statements such as “Do without your car” in your communications, as this tends to have negative connotations and entirely the opposite effect. Instead, make clear that doing without your bike means doing without climate protection, noise reduction, reduced fine particulate matter, active health promotion, more money in your pocket and ultimately more liveable municipalities – and this is what we want to make clear to people! So turn the message around and actively communicate the countless advantages of cycling and sustainable mobility! After all, positive statements on switching to using a bicycle should motivate without pointing any fingers!
For full details of the requirements and conditions for CYCLE STARS, please see the rules of participation.
The CITY CYCLING campaign concept is available for download as a PDF in the resources section.