The CITY CYCLING campaign is about having fun cycling, getting members of local parliaments on their bike and fantastic prizes, but above all about encouraging as many people as possible to switch to using their bicycle in their everyday lives and thus make a contribution to climate protection.
Increase the modal share of cycling
Avoid carbon dioxide emissions
The aim of the CITY CYCLING campaign is therefore to prompt municipalities into action and in particular to gain the support of municipal politicians for cycling issues. Town and municipal councillors, community representatives, etc. set the framework for cycling promotion and planning in municipalities and are role models if they cycle themselves. For those, who rarely cycle, the CITY CYCLING campaign allows them to experience their municipality first-hand from a cyclist’s perspective during the competition and to discover the advantages to incorporating cycling into their everyday lives.